In 2007, advertisers spent $5.8 billion on innovative outdoor advertising and marketing. This investment has forced dramatic changes as the industry develops new outdoor media formats in response to the needs of advertisers. Today, outdoor means billboards; but it also means street furniture, transit advertising as well as other alternative formats such as pedicabs.
Simply by virtue of their unique nature, pedicabs attract attention. With thousands of people from all over the United States and the world in the San Francisco area daily, it is little wonder pedicab advertising is becoming increasingly popular among businesses. According to the San Francisco Convention and Visitors bureau, the total number of visitor and convention participants yearly is 15.7 million people.
Total visitor and convention spending tops $6.5 billion and the average expenditure per convention delegate per day is $287.00.
The average daily expenditure per general visitor staying in hotels/motels is $263.00, and the average daily expenditure for all visitors is $137.00.
For the visitors, the median age is 37, median household income $65,900, and the average length of stay in San Francisco is 4.5 nights.
With those figures, it is not surprising multi-nationals such as United Airlines, Budweiser and General Motors have used pedicabs or mobile billboards to market new products, promotions and advertising campaigns.
San Francisco pedicabs regularly travel to many areas of the city - China Town, North Beach/Little Italy, Fishermen's Wharf, the Embarcadero, Union Square and SBC Park.
There is not one person who has attended a Giants game who has not seen a pedicab ferrying people to and from the Bart Station. A large display ad on the back of our bikes will give you the best value per impression.
The bikes are seen, however the greatest benefit comes from the riders. Approximately 90% of pedicab rides come from the rider asking a person where they are going or if they need a ride.
Put simply, every person who walks within speaking distance of a San Francisco pedicabs will be asked if they want a ride. That is a lot of people!
The riders also speak to the passengers during the rides. Let one topic of conversation be your logo on the back of their t-shirt and bike.
Benefits of Outdoor Media
According to a recent study by Arbitron, Inc., an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe, outdoor is effective because it reaches consumers missed by and enhances exposure of other media.
Outdoor media can reach consumers not exposed or only lightly exposed to newspaper and local television, for example, and are complimentary to radio campaigns.
"Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics," notes Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).
Please follow this link to read more information about the outdoor advertising market.
San Francisco pedicabs can offer businesses flyer and product sample distribution. Of course our riders are happy to wear your brand on t-shirts, hats and any other items as well as offer verbal reinforcement. For example, if a rider asks a person if they want a ride and they say no, the next question could be "how about an x drink instead?"
In San Francisco, the pedicab fleet of 16 bicycle rickshaws are ready to help you launch your next promotion in a fun and environmentally friendly manner. The resulting enjoyment for the passengers and good will for your company from pedicab advertising and marketing are just bonuses.
Our competitive rates vary, depending on the frequency and duration you want the ads to appear. We offer year round deals and rates for special events and one-off promotions.
Please fill out the form below now to find out how you can benefit from the world of outdoor media to advertise, market and build your brand today.